My Marketing Plan
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This plan is unique and powerful and was developed exclusively to provide maximum exposure for your property in the shortest possible time and with the greatest effect. Different properties require different techniques for marketing.
WorldWideWeb Exposure: If the agent you choose does not have his/her own web site (in addition to a company web site), you may be missing a marketing component that can provide the highest possible exposure and therefore potentially the greatest return on the sale of your home. Additionally, the agent's web site should contain content-rich information that causes prospects interested in real estate to return to the site again and again.
International /National Marketing Exposure: It is my policy to make use of classified ads on a regular basis both locally and regionally.
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Local Marketing Exposure
Listing in the local publications (magazines and newspapers) where you will advertise the property.
Traditional marketing tools such as newspaper ads, brochures, and open houses have a limited reach. Further, they don't give homebuyers a feel for what your home actually looks like. The Internet is now being used to extend the marketing of your home and online listing information is still typically limited to a thumbnail, exterior, still photo, and a plain text description of the property. Because this information does not effectively narrow your audience to interested buyers, you still have to spend time and money hosting unqualified prospects in your home. Millions of buyers around the world get a feeling for your home—24 hours a day, seven days a week.
* Anthony avoids the hassles of hosting prospects in your home unless they have seen your home and know they are interested!
* Anthony posts your home through the real estate sections of leading Internet sites, such as America Online, Yahoo!, MSN, and others.
Like Kind Property Notification
Similar properties available for sale are easily identifiable, so Anthony makes it a practice to inform the listing agents of such properties that your home is now available also. As buyers tend to purchase by comparison, he encourages the other agents to show your home when they are showing theirs.
Just Listed Cards
Anthony sends full color "Just Listed Cards" to the immediate neighborhood and selected customers who have requested notification of our new listings. They are also sent to specific database prospects.
Personal Phone Calls
Unlike many sales agents, Anthony is not afraid of the phone! He immediately notifies his qualified database and any logical buyers he may have for your home.
Home Search Email Program
This program is one of the most sought-after programs for buyers. Basically, it enables qualified buyers to access the MLS information in order to perform their own individual searches for properties within their chosen parameters. The benefit to our sellers is that the program identifies and logs prospective buyers thereby enabling us to further widen the pool of buyers for your home. Only qualified and motivated buyers are permitted access to the program. All Realtors now have access to a similar program offered to them at no cost by the MLS; very few pay for the enhanced and more effective program Anthony utilizes.
National Referral Network
Century 21 Fine Home & Estates is a leader and one of the largest and most successful relocation organization in the world. As members, we receive thousands of referrals annually from around the world. This provides you with a steady flow of motivated and qualified buyers.
Full Color Beauty Sheets
Anthony invests in top-of-the-line quality of the marketing pieces he produces. Visual marketing requires distinctive flyers and brochures with full color and attractively laid out copy.
Testimonials/Notable Quotes
No words mean more than those from satisfied clients and customers. You can find what people are saying about him on his Testimonials page.
Negotiating Skills
Pricing, staging and marketing your home is only half the battle. Once we have an interested buyer, you want an agent who knows how to negotiate the highest price and best terms possible for you. Anthony has an extensive education and background in negotiating and it is proven in his list price to sale price ratio.
Closing Process
Anthony will make sure that all is taken care of prior to the closing. He will work with you to make sure that EVERYTHING is taken care of so that you can take care of what you need to focus - Your new home.
For more on how Anthony and his team can create a detailed marketing plan for you, fill out the form below and a team member will contact you promptly.

